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SEAT a anuntat ieri ca a devenit sponsorul exclusiv ptr. noua UEFA Europe Lig. The three year agreement will run until the end of the 2011-2012 football season.
“We are delighted to be the Presenting Sponsor of the new UEFA Europa League”, comments James Muir, President of SEAT .S.A. “European club football is full of emotions and this is the perfect environment for our brand. The UEFA Europa League offers us a unique platform to expose the SEAT brand to football fans throughout the region.”
The contract includes an array of association, event, promotional and media rights that will help build a strong connection between SEAT and football supporters from across Europe.
The UEFA Europa League has evolved from the popular UEFA Cup. With a new brand identity, improved competition format and centralised TV concept, the competition is expected to become a permanent and much anticipated fixture in the sporting calendar.
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