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SoVAB Renault a vazut numarul 100 000 de van-uri - acesta fiind un succes comercial pentru si o provocare pentru orice fabricant auto. SoVAB --Société de Véhicules Automobile de Batilly.......
Cifra de reper vorbeşte volume pentru succesul vehiculului, şi comenzi pentru Renault Master au crescut cu 40 la sută faţă de aceeaşi perioadă din 2010. Cota de piaţă a brand-ului 14 la sută din piaţă a Europei mare van până la sfârşitul lunii mai 2011 reprezinta o crestere de două puncte şi 16 la sută faţă de primele cinci luni ale anului 2010. Şi acest succes nu este limitată la Europa, fie, din moment ce se reflectă în Euromed [1], regiune în care vehiculul se bucură de o cotă de piaţă de 17,9 la sută (până 49 la suta).
Pentru a răspunde provocării, 90 de persoane au fost recrutaţi în prima jumătate a anului 2011
The SoVAB plant has pulled out all the stops to meet this growing demand which has resulted in full order books. Production rates have risen sharply, while 90 people were taken on during the first half of the year, allowing the factory to run two-and-a-half shifts. Everything is now in place for the unprecedented production rate of 600 vehicles per day to be reached by the last quarter of 2011.
"A remarkable team effort"
From New Master's launch to the availability of all 350 versions of the van in all its markets took a little more than one year, a remarkably short period of time given the immense challenge it represented in manufacturing terms. Indeed, while the broad variety of variants means that the needs of business customers are comprehensively covered, it has naturally made production more complex. "All those involved in the project produced a remarkable team effort," says Pierre Monflier, Factory Director. "Their unfailing commitment and motivation enabled us to make all 350 variants of New Master available in time. That's an achievement we can be proud of, and our biggest reward is the response of our customers which has resulted in full order books."
"The Renault network is a big plus!"
The 100,000th vehicle was delivered to the Colas Group which took delivery of its New Master at SoVAB's premises on Monday, July 11. Philippe Brissonneau, the Group's Equipment Director, explained his firm's choice of a New Master chassis cab which will go on to be converted into a dropside platform by Renault Tech: "We have worked with Renault for some years. Indeed, Renault is a fairly straightforward choice because our activity calls for reliable vehicles which match our needs at the lowest possible price. Renault has always met those requirements. We are convinced that this New Master will be even better than its predecessor, which is a vehicle we know very well. Being able to depend on Renault's network is obviously a big plus, too!" |
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